Building integrations for your site or application is the best thing you can do to achieve real organic and automated growth. Your integration targets have audiences of their own. Your integration opportunities strategy requires low investments and brings truly high returns. In our experience, we believe in boosting our efforts with activities utilized by your existing customers to reach an even greater audience. Examples of integration opportunities are building out a strategic application through Facebook’s OpenGraph API to reach the network of your customers.
Our analytics philosophy is the practice of measuring, managing and analyzing your marketing efforts performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows you to be more efficient at your job and minimize wasted web marketing dollars. We can help you get the metrics that provide profound insights into customer preferences and trends. The importance of marketing analytics is obvious: if something costs more than it returns, it’s not a good long-term business strategy. We can help you set up custom conversion tracking, customer funnels, establish your core indicators to profit and how to maximize these metrics.
Our search services are comprehensive, based on your business objectives and executed throughout your marketing mix. We cover it all, including the technical, content and off-site aspects of your online marketing. Using a state-of-the-art methodology, Imbryo develops a strategy that leverages the quantitative and qualitative by incorporating brand equity, consumer insights, digital trends and search analytics.
Organic Search is becoming more social. We develop integrated social marketing and SEO strategies that get you in front of your audience, get them talking about you and sharing your content, and get you compounded online results.
Our Paid Search services go beyond the basics; they are fully customizable to meet your specific goals. Keyword research, ad messaging, landing pages, bid optimization, as well as methodical and continuous testing are the foundation to paid search. Once a strategy is solidified we identify the right platforms and tactics to yield business results. If not managed effectively, your PPC campaigns can be a source of wasted dollars.
Connecting with a consumer is not about the click, that’s the easy part. We analyze user behavior and the digital landscape in conjunction with true market conditions to extract insights and optimization opportunities. We’re constantly striving for quality traffic through ads that relay the sentiment of your brand, while being consistent with other channels and layering on user intent.
We optimize brands for Social Media success, integrating social communications, technologies, and data into the operations of marketing organizations. We put high value consumer interactions at the core of our social media communications, delivering heightened loyalty, advocacy, and business results for our clients.
We monitor and moderate online communities, protect business reputation, and carry out campaign promotions on behalf of brands. Social interactions sometimes require greater beauty and interactivity than mainline channels can natively deliver, so we create unique, valuable experiences for consumers and brands.
Our social media advertising advances our clients’ business objectives, effectively meeting key KPIs and taking any “fluff” out of social media campaigns. Our platform-agnostic approach allows us to select the best environments to drive ROI and to integrate proprietary data warehouses in order to give our clients unparalleled results.
Social media, with its ability to drive brand awareness, website traffic, leads and even sales, has proven itself and now has a place at the table among traditional media advertising. Social advertising unlocks the ability to reach your target audience with the right message, at the right time, on the right device at scale. Imbryo uses market-leading technology and integrates social media with other channels to deliver KPIs up to five times greater than siloed results.
While you may think creating good web content is an easy process, it’s not. Our content strategy is a finely tuned machine that begins with our Discovery phase. Imbryos process is a comprehensive audit that takes a deep, insightful look in, under, around and through your website. It investigates everything from SEO to social media and proposes tailored solutions for implementation.
Content marketing is like a big, all-encompassing hug. It’s an SEM strategy that doesn’t simply include blogging. In fact, blogging is just the tip of the content iceberg. Imbryo approaches blogging differently than you might expect. When you hear the word “blog,” you probably think of those cooking blogs that are primarily pictures of a one food item with a simple recipe. While that is blogging, we focus on value rich content that your target market needs.
The most effective way to increase online sales is to increase the conversion rate of your website. The more visitors who buy, the higher your profits. That’s what conversion rate optimization can do for your business.
At Imbryo, we base our decisions on a combination of data, creativity, and experience. Our first step is to understand your goals, whether it’s to increase users, sales, get more leads from your contact page, or increase email newsletter signups. Then we analyze how visitors currently navigate your website through Google Analytics, heatmaps, and usability testing. From there, we create new landing pages to test against your original web page so that we can find the design and content that lead to the highest conversion rate.