Swappel is an online marketplace for people to buy and sell used goods. We built this entire company from the ground up. We developed the entire business model from revenue models, revenue projections, key process indicators, analytics strategy, fundraising and more. We did the entire web application development from UI/UX design all the way through testing and development. The entire growth and marketing strategy was built with a focus on automated scalable growth. We custom built integrations that cross posted everything added for sale on Swappel to be posted on Craigslist automatically, without an API. This drove explosive traffic to Swappel and ultimately resulted in getting Craigslist and eBay’s attention in under 2 months of launching the website. Ironically, it ended up being faster to post to Craigslist by posting to Swappel because of the finely tuned interface.


  • Over 500k hits of web traffic after 6 weeks of launching
  • 5,000+ Active users in the DFW beta market in the first month
  • Captured the attention of eBay & Craigslist within 2 months

July 12, 2016


API Integrations, Content Marketing, PPC, PR, SEO

API Integration Strategy, Growth Projections, Marketing Strategy